E-commerce SEO Case Study

In this case study, you are going to learn how we increased an online store’s traffic by 2000%.

Maximize Organic Traffic and Revenue with Our Ecommerce SEO Strategy

90% increase in organic traffic in six month, 225,330 page views, 56k new users, and 633k impressions in six month. 100% of targeted keywords for flower delivery services are ranking in SERP out of which 90% are ranking on the first page of Google SERP.

About Project

This SEO e-commerce case study examines the tactics and improvements made to the Pretty Petals in order to increase its performance and visibility in organic search results. Online retailer PrettyPetals.com specializes in supplying a variety of floral arrangements, bouquets, and related accessories. The case study focuses on the time frame when various SEO strategies were used to improve the website’s organic search ranks and draw in more niche audiences. It’s crucial to keep in mind that the SEO presumptions offered here are broad suggestions and may change depending on the unique conditions of Pretty Petals, such as competition, target audience, and budget. The SEO approach can be improved and tailored by doing in-depth keyword research and examining the local market.

Assumption

Before implementing any SEO strategies, an initial assessment of pretty petals was conducted to identify its strengths and weaknesses. The assessment included a comprehensive website audit, keyword analysis, competitor research, and evaluation of the website’s overall user experience.

Limited organic search visibility: For relevant keywords, PrettyPetals.com did not appear frequently in search engine results pages (SERPs).
Lack of optimize content: The website lacked product descriptions and category pages, as well as other high-quality, keyword-targeted material.
Technical problems: Some technical problems were discovered, including unoptimized metadata and delayed page loads.
Minimal backlink profile: The website’s overall domain authority was impacted by the small number of backlinks from reliable sources.
Keyword Research and On-Page Optimization: A thorough keyword research approach was carried out to improve the website’s visibility in organic search results. Finding meaningful, low-competition keywords with high search traffic was necessary for this. The chosen keywords were then thoughtfully inserted into a number of on-page components, such as meta tags, headings, content, and picture alt text.

SEO Process

Implemented On-Page Optimization Techniques: Meta titles and descriptions have been updated to accommodate goal keywords while preserving relevance and click ability in the optimized meta tags.

High Quality Content Creation: For product pages, blog articles, and category descriptions, original and captivating content was developed, organically incorporating targeted keywords.

Improved Internal Linking: To enhance the user experience and spread link equity, a logical and optimized internal linking structure was put into place. The user experience has been improved because of faster page loads, better mobile responsiveness, and better navigation on the website.

Technical SEO and Site Architecture: The website’s performance and general crawlability were greatly enhanced by technical SEO optimizations.

Implemented Key Technical Strategies Include:

Page Speed Optimization: To reduce the time it takes for pages to load, many methods were applied, including caching, image compression, and the modification of CSS and JavaScript scripts.
XML Sitemap Creation: To make sure that all website pages were correctly indexed by search engines, an XML sitemap was created and submitted.
Robots.txt Optimization: The robots.txt file was set up to let important pages pass while preventing duplicate or irrelevant information from being indexed by search engines.
URL structure Improvement: Relevant keywords and a structured site structure were incorporated into clear, user-friendly URLs.

Implementing Content Marketing and Link-building Strategies:

Content Marketing and Link Building: A content marketing and link-building strategy was put into place to increase the website’s domain authority and draw in high-quality backlinks.

Guest Blogging and Outreach: To obtain relevant backlinks, high-quality, niche-specific guest blog posts were developed and posted on reputable websites.
Social Media Promotion: To raise brand awareness and draw in natural backlinks, shareable and interesting material was produced and distributed across a number of social media channels.
Influencer Partnerships: In order to increase awareness and create reputable backlinks, partnerships with bloggers and influencers in the floral sector were sought after.

End Results

The implementation of the above SEO strategies resulted in significant improvements for Pretty Petals.

Improved ranks for the website’s target keywords resulted in a rise in organic traffic that was visible. Faster page load times and optimized site architecture contributed to an improved user experience, which raised engagement and decreased bounce rates. The website’s domain authority increased as a result of the content marketing and link-building activities.