SEO For Security Services
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Boost Traffic and Visibility with Our SEO Services
80% increase in organic traffic, 15745 page views, and 59k impressions in just 90 days. 90% of targeted keywords for “security guard services” are ranking in SERP out of which 90% are ranking on the first page of Google search engine result page.
About Project
R3S Industrial Secure Solution Pvt. Ltd is a security agency located in Pune, India. They offer a wide range of Security Services, Housekeeping Services & Recruitment for Corporate, IT Industry & Hospitals.
Assumption
We conducted a thorough analysis of R3S’s website and identified several areas that needed improvement. We started by conducting keyword research to identify the relevant keywords for their business. We found that “security agency in Pune” was a highly competitive keyword with many established players in the market. We developed a strategy to target long-tail keywords related to their services to improve their visibility.
We optimized the website’s content, title tags, meta descriptions, and headings to include the targeted keywords. We also created new content, including blog posts and service pages, to provide valuable information to potential customers and improve the website’s relevance.
To improve the website’s authority, we implemented a link building strategy. We reached out to relevant websites and blogs to request backlinks to R3S’s website. We also created business listings on relevant directories, including Google My Business, to improve the agency’s local visibility.
SEO Process
Keyword Research: Start by identifying relevant keywords related to R3S security services. Use keyword research tools like Google Keyword Planner or SEMrush to find popular and high-volume keywords that potential customers might use when searching for security services.
On-Page Optimization
Title Tags: Include target keywords in the title tags of relevant pages on your website.
Meta Descriptions: Write compelling meta descriptions that include keywords and entice users to click on your website in search results.
Heading Tags: Use heading tags (H1, H2, etc.) to structure your content and include keywords where appropriate.
URL Structure: Create clean and keyword-rich URLs for your web pages.
Image Optimization: Optimize image file names and alt tags with relevant keywords.
Content Creation: Develop high-quality and informative content that is valuable to your target audience.
Local SEO: If R3S security services are location-specific, optimize for local search.
Technical Optimization: Ensure that your website is technically optimized for search engines. This includes:
Site Speed: Optimize your website’s loading speed to improve user experience and search engine rankings.
XML Sitemap: Create and submit an XML sitemap to search engines to help them crawl and index your website easily.
Monitoring and Analysis: Regularly monitor your website’s performance using analytics tools like Google Analytics. Track keyword rankings, organic traffic, and user behavior to identify areas for improvement and adjust your SEO strategy accordingly.
End Results
Our efforts resulted in significant improvements to R3S’s online visibility and organic traffic. Within three months of implementing our SEO strategy, the website’s organic traffic increased by 90% for the targeted keyword “security agency in Pune”. The website’s search engine rankings also improved significantly, with several long-tail keywords ranking on the first page of Google search results.
Organic Traffic
Google SERP
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