SEO For Unisex Salon
If you are looking for SEO services in India, then FK Digital help you to build your online presence & brand.
Boost Organic Growth and Shop Visibility
90% increase in organic traffic, 2100 page views, and 65k impressions in 90 days. 100% of targeted keywords for Salon Services are ranking in SERP out of which 85% are ranking on the first page of Google SERP.
About Project
Little Hair Salon is a hair salon located in Viman Nagar, Pune, Maharashtra. They offer a wide range of hair and beauty services for both men and women.
Assumption
We developed a comprehensive SEO strategy to help our client achieve their goal. Here are the key steps we took:
Keyword Research: We conducted thorough research to identify the most relevant and profitable keywords for our client’s business. Based on our analysis, we found that the keyword “best unisex salon in Viman Nagar” had high search volume and low competition, making it an ideal target.
On-page Optimization: We optimized the client’s website content to ensure that it was relevant and optimized for the target keyword. This included optimizing the meta tags, header tags, and content on the homepage and service pages.
Content Creation: We created high-quality, informative, and engaging content for the client’s blog. We focused on topics related to hair and beauty, and provided tips and advice that would be of value to the client’s target audience.
Local SEO: We optimized the client’s Google My Business listing to ensure that it was complete and accurate. We also created local business citations to help the client’s website rank higher in local search results.
SEO Process
Keyword Research:
The first step was to conduct thorough keyword research to identify relevant terms and phrases potential customers might use when searching for hair salons in the target area. The study revealed keywords such as “hair salon pune,” “haircut pune,” “hair styling pune,” and more.
On-Page Optimisation:
Title tags: Each web page was optimized with unique, descriptive title tags that included relevant keywords.
Meta descriptions: Compelling meta descriptions were crafted to entice users to click through from search engine results pages (SERPs).
Content optimization: Existing website content enhanced to include relevant keywords, H1 tags, and maintain readability and user experience.
Image optimization: Images were optimized with descriptive file names, alt tags, and appropriate sizes to improve website performance.
Local SEO:
As a local hair salon, targeting customers within a specific geographic area was crucial. To enhance local visibility, the following tactics were implemented:
Google My Business: A detailed, accurate profile was created, including business hours, contact information, customer reviews, and images.
Link Building:
This included outreach to industry-related websites, local bloggers, and influencers, requesting them to link back to relevant content on the salon’s website.
Organic Traffic
Google Ranking
Let us handle your marketing ! You focus on business
