Real Estate Meta Ads Case Study

If you are looking for 360° Digital Marketing Services in India, then FK Digital help you to build your Online Presence & Brand.

615 High-Intent Leads for Pune Property!

Discover how FK Digital generated 615+ qualified leads for a Pune-based real estate project using high-converting Meta ads — all at an average CPL of just ₹125.95! A must-read case study for realtors and builders looking to scale their sales pipeline through digital marketing.

Project Overview

Our client is a premium real estate brand operating in Pune, promoting residential properties targeting high-income home buyers. Their objective was clear – generate qualified leads at the lowest CPL (cost per lead) using Meta (Facebook + Instagram) ads.

Client Goals

Increase brand visibility in the Pune real estate market
Generate verified buyer leads for residential apartments
Achieve high-conversion, low-cost Meta ads
Maintain quality while scaling lead volumes over time

What Made This Campaign Successful?

Laser-focused geo + interest targeting
Real estate-specific creative tailored to decision makers
Clear call-to-actions: “Book a Site Visit”, “Request Brochure”
Real-time performance tracking & budget reallocation

Strategy & Execution

Our paid media specialists we developed a full-funnel lead generation strategy, including:

Targeting niche audience sets like HNIs, investors & home seekers in Pune + 25km radius
Psychographic segmentation by age, income, interest (Luxury Living, Real Estate Investing)
A/B tested creative – walkthroughs, drone views, carousel formats
High-converting ad copy with urgency CTA + USP hook
Instant lead form setup for fast lead capture
Continuous optimization based on CPL, CTR, and relevance scores

Results That Speak – Real Numbers, Real ROI!

Campaign	Meta Leads	Total Spend	Cost Per Lead (CPL)
Campaign 1	395 Leads	₹ 42,804.11	₹ 108.36
Campaign 2	220 Leads	₹ 34,672.86	₹ 157.60
Total	615 Leads	₹ 77,476.97	₹125.95 Avg. CPL