Real Estate Meta Ads Case Study
If you are looking for Meta Ads experts in India, then FK Digital help you to get qualified Lead.
615 High-Intent Leads for Pune Property!
Discover how FK Digital generated 615+ qualified leads for a Pune-based real estate project using high-converting Meta ads — all at an average CPL of just ₹125.95! A must-read case study for realtors and builders looking to scale their sales pipeline through digital marketing.
Project Overview
Our client is a premium real estate brand operating in Pune, promoting residential properties targeting high-income home buyers. Their objective was clear – generate qualified leads at the lowest CPL (cost per lead) using Meta (Facebook + Instagram) ads.
Client Goals
- Increase brand visibility in the Pune real estate market
- Generate verified buyer leads for residential apartments
- Achieve high-conversion, low-cost Meta ads
- Maintain quality while scaling lead volumes over time
What Made This Campaign Successful?
- Laser-focused geo + interest targeting
- Real estate-specific creative tailored to decision makers
- Clear call-to-actions: “Book a Site Visit”, “Request Brochure”
- Real-time performance tracking & budget reallocation
Strategy & Execution
Our paid media specialists we developed a full-funnel lead generation strategy, including:
- Targeting niche audience sets like HNIs, investors & home seekers in Pune + 25km radius
- Psychographic segmentation by age, income, interest (Luxury Living, Real Estate Investing)
- A/B tested creative – walkthroughs, drone views, carousel formats
- High-converting ad copy with urgency CTA + USP hook
- Instant lead form setup for fast lead capture
- Continuous optimization based on CPL, CTR, and relevance scores
Results Overview
You’re losing potential customers online every single day! Wait.