Dental Care Website SEO

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Boost Traffic and Online Presence for a Dental Care

85% increase in organic traffic in six month, 1600 page views in six month, and 21k impressions in six month. 100% of targeted keywords for dentist services are ranking in SERP out of which 90% are ranking on the first page of Google SERP.

About Project

Dr. Neelam Jaiswal is a reputable dentist with a private practice located in Kharadi, Pune. Despite his expertise and dedication to oral health, his clinic was facing challenges in attracting new patients due to low online visibility. Dr. Jaiswal approached our SEO agency with the goal of enhancing his clinic’s online presence and driving more local traffic to her website.

Objective

The primary objective of our SEO campaign was to increase organic traffic to Dr. Jaiswal website and generate more leads for his dental services within the Kharadi area. We aimed to achieve this by targeting relevant keywords, optimizing on-page elements, and building high-quality local backlinks.

SEO Process

Keyword Research: We conducted thorough keyword research to identify the most relevant and high-traffic keywords related to dentistry in Kharadi. We focused on a mix of general dental terms and location-specific keywords to capture local searches effectively.

On-Page Optimization: We optimized the website’s on-page elements, including meta titles, meta descriptions, heading tags, and content. Each service page was tailored to target specific keywords while providing valuable information to visitors.

Local SEO: We optimized the Google My Business (GMB) listing for Dr. Jaiswal clinic. This included updating accurate business information, adding photos, and encouraging patient reviews. We also ensured consistent NAP (Name, Address, Phone Number) across all online platforms.

Content Creation: We created a blog section on the website and published informative articles related to dental health, procedures, and oral hygiene tips. This not only demonstrated Dr. Jaiswal expertise but also attracted visitors seeking dental information.

Link Building: To enhance the website’s authority, we focused on building high-quality local backlinks. We reached out to local health directories, dental associations, and relevant websites for link opportunities.

Technical SEO: We conducted a thorough technical SEO audit to identify and fix any website issues that could hinder its performance. This included optimizing page speed, fixing broken links, and ensuring mobile responsiveness.

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End Results

Increased Organic Traffic: Over a span of 6 months, the website’s organic traffic saw a significant increase, with a 75% rise in the number of visitors landing on the site through organic search.

Top Keyword Rankings: The website achieved top rankings for several high-competition keywords related to dentistry in Kharadi, leading to increased visibility and click-through rates.

Improved Local Presence: Dr. Jaiswal clinic started appearing in the “Local Pack” on Google search results, enhancing his visibility among local searchers.

Enhanced User Engagement: The addition of informative blog articles led to higher user engagement and increased time spent on the website.

Higher Conversion Rates: With the increased traffic and better-optimized landing pages, the website saw a 25% increase in the conversion rate for appointment requests.

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GMB overview

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