Unisex Salon Website SEO

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Boost Traffic and Visibility with Our Unisex Salon SEO Strategy

90% increase in organic traffic in three month, 2100 page views in three month, and 65k impressions in three month. 100% of targeted keywords for Salon Services are ranking in SERP out of which 85% are ranking on the first page of Google SERP.

About Project

Little Hair Salon is a hair salon located in Viman Nagar, Pune, India. They offer a wide range of hair and beauty services for both men and women.

Assumption

We developed a comprehensive SEO strategy to help our client achieve their goal. Here are the key steps we took:

Keyword Research: We conducted thorough research to identify the most relevant and profitable keywords for our client’s business. Based on our analysis, we found that the keyword “best unisex salon in Viman Nagar” had high search volume and low competition, making it an ideal target.

On-page Optimization: We optimized the client’s website content to ensure that it was relevant and optimized for the target keyword. This included optimizing the meta tags, header tags, and content on the homepage and service pages.

Content Creation: We created high-quality, informative, and engaging content for the client’s blog. We focused on topics related to hair and beauty, and provided tips and advice that would be of value to the client’s target audience.

Local SEO: We optimized the client’s Google My Business listing to ensure that it was complete and accurate. We also created local business citations to help the client’s website rank higher in local search results.

SEO Process

Keyword Research:
The first step was to conduct thorough keyword research to identify relevant terms and phrases potential customers might use when searching for hair salons in the target area. The research revealed keywords such as “hair salon [target city],” “haircut [target city],” “hair styling [target city],” and more.

On-Page Optimization:
The website of Little Hair Salon underwent comprehensive on-page optimization to ensure search engines could understand its content and relevance to the target keywords. Key on-page optimization strategies included:

Title tags: Each web page was optimized with unique and descriptive title tags containing relevant keywords.
Meta descriptions: Compelling meta descriptions were crafted to entice users to click through from search engine results pages (SERPs).
Headers (H1, H2, etc.): Headers were structured with appropriate heading tags (H1, H2, etc.) and incorporated relevant keywords.
Content optimization: Existing website content was enhanced to include relevant keywords naturally within the text while maintaining readability and user experience.
Image optimization: Images were optimized with descriptive file names, alt tags, and appropriate image sizes to improve website performance.
Local SEO:
As a local hair salon, targeting customers within a specific geographic area was crucial. To enhance local visibility, the following tactics were implemented:

Google My Business: A detailed and accurate Google My Business profile was created and optimized for Little Hair Salon, including business hours, contact information, customer reviews, and images.
NAP consistency: Consistent Name, Address, and Phone number (NAP) information was maintained across the website, directories, and online listings.
Local business directories: The hair salon was listed in relevant local directories, such as Yelp, Yellow Pages, and local business associations, to increase visibility and establish credibility.
Content Marketing:
To attract and engage potential clients, a content marketing strategy was developed. This involved creating and publishing high-quality, informative, and engaging content related to hair care tips, latest hair trends, styling advice, and more. This content was optimized with relevant keywords and shared on the salon’s blog, social media platforms, and industry-related websites, earning backlinks and driving traffic.

Link Building:
A proactive link building campaign was undertaken to improve the salon’s website authority and search engine rankings. This included outreach to industry-related websites, local bloggers, and influencers, requesting them to link back to relevant content on the salon’s website. Additionally, participation in local events and collaborations with complementary businesses in the area provided opportunities for further link building.